Pretty Denim_Lunakhods_04.jpg

About

PRETTY DENIM is a luxury denim brand focused on finishings, fabrics and the perfect fit. Founded by a husband and wife team, Tahnee Lloyd-Smith uses her stylist background to make a capsule collection of elevated denim while Bob Froese leverages his two decades in advertising to create a brand made for a very specific woman.

Made in downtown Toronto, Pretty Denim supports high-end fashion manufacturing in Canada.