About Us

PRETTY (ADJ.) "cunning, skillful, artful, wily, astute,"

PRETTY DENIM is a premium women’s denim brand that believes in the simplicity of fashion. Produced in in-season small batch quantities, PRETTY DENIM focusses on creating timeless pieces that work together to create a united wardrobe. Founded by Stylist Tahnee Lloyd-Smith, each piece is designed with an astute awareness of the urban woman. Distinct silhouettes and quality of craftsmanship are the pillars of the brand. In the sophomore release we work exclusively with Brushed Bull Denim, which is as soft as cashmere but tough enough for everyday wear. PRETTY DENIM takes the durability of traditional denim and pairs it with timeless tailoring.