PRETTY DENIM maintains a slow and ethical fashion position. All of our garments are made in Toronto, Canada in a non-factory setting. And, in efforts to become a more planet friendly brand we use sustainable fabrics and materials.
All of our denim is 100 % cotton, a sustainable fiber, that can be recycled, which can be broken down to its natural state and transformed into something new. Click to learn more about our recycle program and denim drive.
Corozo is a 100% natural product which is similar in consistency to a hard resin. Also known as tagua, it is often referred to as "vegetable ivory." At a microscopic level, corozo is made up of very tightly wound organic fibers which give it excellent durability and scratch resistance. Its porous nature allows colours to penetrate deep into the surface which makes it an excellent material for dyeing. Corozo is also well known for its elegant natural grain; a unique pattern that, much like a fingerprint, ensures no two buttons are exactly alike.
We use Cupro for all garment lining. Cupro is a “regenerated cellulose” fabric made from cotton waste. It’s in the same family of fabrics as rayon, viscose, Tencel, Modal, and Lycocell, which are all made from plant-based materials that are chemically processed to produce a smooth fabric. It is made from cotton linter, a waste product of cotton. It's produced in a closed loop like Tencel and Lycell, which means that the chemicals used can be extracted afterwards and the water can be reused. It’s made from 100% plant-based materials, so it's biodegradable. And lastly, it can be washed in water (either machine-washed hand-washed), so there’s no need to dry clean.
Within our PD Basics category we use non denim materials for some garments. All of these materials are made of sustainable fibers.
Lyocell is a soft man-made fiber that is similar to rayon, but which requires less chemical processing and doesn’t result in chemically-laden waste water. It is from renewable cellulose soft-wood crop, and the final textile is completely biodegradable. Chemical processing of the fiber operates on a closed loop system, meaning that 99.5% of chemicals are captured and reused in continuous processing. The small amount of effluent that is discharged is considered non-hazardous.
100% Organic Cotton
Organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic producers use only methods and materials allowed in organic production. Organic cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers. In addition, federal regulations prohibit the use of genetically engineered seed for organic farming. All cotton sold as organic in the United States must meet strict federal regulations covering how the cotton is grown.
We know we will leave a footprint, but it will be thoughtful.