PRETTY DENIM maintains a slow and ethical fashion position. All of our garments are made in Canada in a non-factory setting. In efforts to become a more planet friendly brand, 40% of our buttons are Corozo and we use Cupro for all of our lining.
Corozo is a 100% natural product which is similar in consistency to a hard resin. Also known as tagua, it is often referred to as "vegetable ivory." At a microscopic level, corozo is made up of very tightly wound organic fibers which give it excellent durability and scratch resistance. Its porous nature allows colours to penetrate deep into the surface which makes it an excellent material for dyeing. Corozo is also well known for its elegant natural grain; a unique pattern that, much like a fingerprint, ensures no two buttons are exactly alike.
We use Cupro for all garment lining. Cupro is a “regenerated cellulose” fabric made from cotton waste. It’s in the same family of fabrics as rayon, viscose, Tencel, Modal, and Lycocell, which are all made from plant-based materials that are chemically processed to produce a smooth fabric. It is made from cotton linter, a waste product of cotton. It's produced in a closed loop like Tencel and Lycell, which means that the chemicals used can be extracted afterwards and the water can be reused. It’s made from 100% plant-based materials, so it's biodegradable. And lastly, it can be washed in water (either machine-washed or hand-washed), so there’s no need to dry clean.
We know we will leave a footprint, but it will be thoughtful.