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Who is she, who was she and what does she stand for? Introducing the launch capsule collection: Her. was inspired by the narrative of alluring and influential women.





PRETTY DENIM is a luxury denim brand focused on finishings, fabrics and the perfect fit. Founded by a husband and wife team, Tahnee Lloyd-Smith uses her stylist background to make a capsule collection of elevated denim while Bob Froese leverages his two decades in advertising to create a brand made for a very specific woman.

Made in downtown Toronto, Pretty Denim supports high-end fashion manufacturing in Canada.

Follow : @prettydenim